Apply your lipstick well and you shouldn't need many touch-ups during the day. Try regularly exfoliating your lips and keeping them moisturised - this will help to create a smooth finish.
Whether you're using a lip brush or applying straight from the stick, make-up artist Bobbi Brown (opens in a new window) recommends that you "apply an even layer over the entire lip, starting at one corner of the mouth, and keeping within the natural lines of the lips."
She uses a lip brush to line the lips with lipstick. "Always apply the colour to the corners on both top and bottom lips. Then fill in the bottom lip and any missed areas before pressing your lips together to evenly distribute the colour."
Blot your lips on a piece of tissue to soak up excess product and help to set the stain.
For a really intense, long-lasting pout, repeat the process once or twice to build up a strong colour.
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