During the 1930s cosmetic company Revlon started-up, selling opaque long-lasting nail enamel and, Es tee Lauder was set up in 1946. Women flocked to salons to get the latest trends and looks; 4 Beauty helps you re-create this in the comfort of your own home.
Upper eyelashes were laced heavy with mascara, while lower lashes had very little. We love Bourgeois Volume Glamour Mascara
(£7.99), with ultra soft brush fibers - it plumps-up every lash and gives up to 16 hours hold.
Eye-shadows started at lash line, and in to the crease, then blended upwards and outwards. Eyebrow trends meant they were plucked in to a fine taper-style line, falling at the end; we love Boots Precision Grip Slanted Tweezers
(£3.80), ergonomically designed for controlled and precise use.
Lipsticks were very popular, although the style was finer and more thinned-out, replacing the 'cupid's bow' of the 1920s. Women often wore a little extra lipstick on their upper lip for the evening, creating a rosebud effect. On trend shades were maroons, dark reds and raspberry tones.
We love Nos Moisture Drench Lipstick in Red Carpet (£10), and Ghibelline Colour Sensational Lipstick in Magic Mauve (£7.19).
Glamorous new nail lacquers were being made in their thousands. Revlon was the first brand to create opaque nail enamel in 1932, and introduced the (then) innovative concept of 'matching lips and tips' in 1939. To celebrate their 80th birthday, Revlon has launched new shades; we love Revlon Nail Enamel in Bewitching and Fearless (£6.49).
In the 1940s, the key players in make-up were Max Factor, Elizabeth Arden and Helena Rubinstein. Glamour came in a package of luscious full lips, defined eyebrows, and eye makeup was kept to a minimum - with mascara coated lashes being the focal point.
Create a full-luscious-looking mouth; there are plenty of colours to try! Max Factor Global Creative Design Director and makeup artist Pat McGrath says "the Spring / Summer 2012 shows were awash with nods to the past; in a trend that's distinctively 'modern vintage.' So, recreate statement looks with what is today's modern cool girl. McGrath adds 'It's super-easy for you to draw your own lip rules, experiment with recreating past iconic looks. Just be bold, play and draw. Play with textures and finishes, and have fun!'
We love Max Factor Lasting Lip Tint in Royal Plum (£7.99), and Urban Decay 24/7 Lip Pencil in Wicked (£12) which is a waterproof formula, it's guaranteed to last, and is ultra hydrating. And, Given Ge-lee D' Interdict Lip Gloss in Tempting Rouge (£18): it's glossy, smooth, and creates a playful, enticing pout.
Ensure your lashes are the focal point of your face by applying lashings of black mascara, and that eyebrows were full, yet well-groomed, and most definitely plucked to perfection; we love Max Factor Eyebrow Pencil
in hazel (£4.99), it comes with a little brush, ensuring no stray hairs
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